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The Solar Scoop

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How Solar Reps Are Rebuilding Trust and Resetting the Industry’s Reputation

The solar industry is undergoing a reputation overhaul—and today’s best reps are leading the charge. Here’s how transparency, smarter tools, and integrity drive the future of solar sales

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Scaling Smarter: How Solo Is Powering Growth Through Market Uncertainty

The solar industry is shifting fast—and so are we. In a year defined by uncertainty and rising expectations, Solo has realigned around what matters most: speed, trust, flexibility, and helping you scale smarter. Here’s how we’re building a stronger Solo for what’s next.

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Your Proposals Are Costing You Sales (Here’s Why)

A compelling pitch sparks interest—but a flawed proposal can stop a deal in its tracks. In solar sales, clarity, precision, and professionalism aren’t just best practices. They’re deal-makers. Miss the mark, and trust erodes.

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Tackling Objections: “We’re Concerned About Roof Damage”

Learn how to address common homeowner concerns about roof damage and guide them through the solar installation process with confidence. Explore effective reassurance strategies, common misconceptions, and how clear communication and visuals can turn hesitation into trust.

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15 Questions Every Solar Rep Should Ask Homeowners — And What to Listen For

These must-ask questions will help you qualify leads, uncover objections, and guide homeowners to a confident “yes.”

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Stay Ahead or Fall Behind: The 2025 Solar Sales Playbook

The solar industry is evolving fast. From changing homeowner expectations to new policy incentives, sales reps need to adapt and stay ahead of industry trends. This article explores what’s coming in 2025 and how solar professionals can remain competitive.

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How to Get Solar Case Studies from Customers (and Use Them to Close More Sales)

Learn how to collect compelling case studies that build trust and drive sales. Understand the difference between testimonials and case studies, when and how to ask for them, and how to turn customer success into a powerful marketing asset.

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The Popular Solar Selling Tactic You Might Be Ignoring

Learn how a slower, trust-first sales approach can lead to higher close rates, fewer cancellations, and more satisfied customers. Explore the benefits of pacing, multi-touch strategies, and how Solo’s tools support relationship-driven success.

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Mastering Simplicity in Solar Sales: Convert More with Less Confusion

The opportunity to switch to solar is exciting, but understanding the logistics can be overwhelming for homeowners. Technical aspects like net metering, offset, and system design can be confusing and make it harder for homeowners to commit confidently. When information is unclear, decision-making stalls and uncertainty replaces enthusiasm.

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