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Market Insights and Trends

Analysis of industry shifts, policy changes, and emerging technologies shaping the future of solar sales.

2026 Solar Trends Report
Market Insights and Trends

What 2025 Actually Looked Like for Solar

What the data from 2025 means for your business in 2026 WHAT YOU NEED TO KNOW – Solar did not

Market Insights and Trends

Where Solar Deals Are Breaking Down After the Proposal (2026 Trends Report Preview)

A rep is sitting in a homeowner’s kitchen. They’ve walked through the proposal. The homeowner is ready to move forward.

Market Insights and Trends

December 2025 Solar Market Report: The Post-25D Reality Sets In

The December 2025 solar market marks the end of the 25D era. Higher loan rates, third-party ownership, storage growth, and new compliance rules are reshaping

Market Insights and Trends

Dealers Are Expanding Beyond Just Offering Solar in 2026

Dealers are expanding beyond solar in 2026 as storage, HVAC, and smart home upgrades become part of the modern home energy sale. Here’s what’s driving

Market Insights and Trends

The New Standard for Solar Design: In-House Tools Plus Expert Support

Solar teams are juggling shifting incentives and unpredictable project complexity. Combining in-house design tools with expert-managed services creates a faster, more flexible, more reliable proposal

Nov. Market Report Article Image
Market Insights and Trends

November 2025 Solar Market Report: Everything You Need to Know

The residential solar market saw a brief lift this fall before momentum began to level off. We break down relevant trends for Q4 and how

Market Insights and Trends

October 2025 Solar Market Report: Trends, Policy Updates, and What’s Next

Rising loan rates, tighter credit approvals, and state policy shifts are driving a nationwide push toward storage and TPO. Here’s what changed in October and

Market Insights and Trends

How Lenders Are Redefining Solar Financing for 2026

Solar lenders are rewriting the rules for 2026. Loan terms are tightening, credit standards are shifting, and data accuracy is becoming the new key to

Market Insights and Trends

September 2025 Solar Market Snapshot: Residential Trends, Policy Updates, and Q4 Outlook

The U.S. residential solar market is tightening in 2025, but Q4 demand is surging as the Section 25D tax credit deadline nears. Storage has become