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Solo: Built for the close

Most proposals show you a price.
Ours earns the close.

Static PDFs won’t get the job done. Solo is a guided selling system built on a proven framework from millions of in-home conversations. It mirrors how people actually make decisions, building trust before asking for a single dollar.

Solo’s sales system has been refined over a decade of in-home selling.

10 Million+ homes measured

6 Million+ proposals presented

10+ Years of in-home sales success

How Solo’s system works

Deliver the 90-second hook

Sales reps have a short window to establish credibility and signal that this is a conversation worth a homeowner’s time.

Solo delivers a high-impact, professional experience from the first cover page, designed to capture the homeowner’s attention immediately.

Highlight the urgency—without the pressure

People don’t buy a product; they buy relief. Before any pitch, homeowners must feel their pain points are being addressed.

Solo dynamically highlights local pain points—such as rising utility rates or structural risks—to bring honest urgency, never manipulative high-pressure tactics.

Build trust and show proof

Customers don’t always respond to seeing a price without established trust; you must earn the right to make an offer.

Solo intentionally sequences your company story, core differentiators, and real testimonials before a single number is ever displayed.

Create a personal plan

Trust is cemented through hyper-personalization. Homeowners need to see an answer tailored to them, not a generic solution.

Solo pulls in advanced home analysis to show a precise layout customized for their exact property.

Offer flexible options

Homeowners need choices that empower them instead of rigid pricing offers that back them into a corner.

Solo presents beautifully structured packages, clear pricing tiers, and warranty protections that help remove buying risks.

Close naturally

No more high-friction, aggressive pushes to close. A perfectly executed presentation ends with a frictionless, natural next step.

Solo features a streamlined, integrated checkout system where financing and add-ons are positioned as simple steps.

Protect the relationship post-sale

After the final signature, maintaining the homeowner relationship is key to unlocking future revenue.

Solo facilitates cross-selling opportunities, handles contract details seamlessly, and deliberately plants the seed for the next customer referral.

Your top rep shouldn’t be your only high performer.

Every sales team has a superstar who understands this psychology inside and out. Solo embeds that exact elite-level sales sequence directly into the software, turning every rep in your organization into your top producer.

Ready to empower your sales team with the industry's most trusted platform?
Schedule a demo to see Solo in action.

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Solo is a sales conversion platform that creates dynamic solar proposals for growing roofing and solar companies.