Roofing Studio is built to help your team design, propose, finance, and close jobs—quickly and easily.
Roofing Studio is far more than a quoting tool. It’s an end-to-end sales execution software that brings your entire process together.
While traditional roofing sales tools rely on slow, manual workarounds, Roofing Studio pulls your design, pricing, financing, and closing documents into one platform. This lets you capture every lead by moving from the initial inspection to a signed agreement—in a single visit.

Roofing Studio provides a fast, accurate sales flow that lets your reps move from a conversation to a ready-to-present proposal, on the first visit. By automating the heavy lifting of proposal creation, your company can move at the speed required to win the deal.
Roofing deals stall when financing is a separate step. We bring financial choices front and center, with integrated lender support, real-time quotes, and e-signatures directly within the proposal. We make it easy for homeowners to commit and get funded, right on the spot—and for your reps to close the deal.
When your sales team, field crew, and customer agreements aren’t on the same page, jobs go sideways, fast. Roofing Studio keeps everyone in sync: accurate measurements, materials, and signed contracts flow directly to your CRM and installation team, so nothing gets lost between the sale and the job site.
Our platform provides a structure that replicates your best sales strategies across your entire team. By following one proven process, every rep gains the clarity and confidence to cross-sell and close more deals with less friction.

From Static Documents to Sales Systems
Designed to guide homeowners through the right questions in the right order, effectively allowing the proposal to close itself.
Master the Art of Storytelling
The framework for your reps to tell a consistent, high-impact story that builds trust and solidifies the problem—setting you apart from the competition.
The Ultimate One-Call Close
In-home flexibility ensures you have everything you need to finalize the deal in a single interaction.
Professional Guardrails for Your Team
Built-in guardrails to prevent errors, ensuring every rep delivers a perfect, company-approved proposal every time.
Built by Sales Experts, for Sales Experts
Born from the sales DNA of actual industry veterans who understand the grind, with a proven methodology for how to sell solar more effectively.
Seamless Industry Integration
Supercharge your operations by integrating into the middle of your existing tools, so your data stays synced and your workflows run better.
![]() Roofing | Estimating Software | Legacy CRM | Lead-Gen Widget | |
|---|---|---|---|---|
| Proposal as a service New proposals with measurements and a full interactive proposal built and delivered in under 30 minutes | ✓ | × | × | × |
| Guided in-home presentation Structured flow that walks reps through every homeowner conversation | ✓ | ! | × | × |
| Good-better-best selector Tiered product options with ecommerce-style buying cues at point of sale | ✓ | ! | × | × |
| Built-in financing at point of sale Multi-lender marketplace, real-time qualification, and e-sign inside the proposal flow | ✓ | × | × | ! |
| Professional branded proposals Fully customizable and dynamic – not a static PDF | ✓ | ✓ | ! | ! |
| Full-suite CRM & ops management integration Open API and 70+ integrations connect Solo to ServiceTitan, JobNimbus, and other ops platforms | ✓ | ✓ | ✓ | × |
Proposal as a service
New proposals with measurements and a full interactive proposal built and delivered in under 30 minutes
Roofing ✓
Estimating Software ×
Legacy CRM ×
Lead-Gen Widget ×
Guided in-home presentation
Structured flow that walks reps through every homeowner conversation
Roofing ✓
Estimating Software !
Legacy CRM ×
Lead-Gen Widget ×
Good-better-best selector
Tiered product options with ecommerce-style buying cues at point of sale
Roofing ✓
Estimating Software !
Legacy CRM ×
Lead-Gen Widget ×
Built-in financing at point of sale
Multi-lender marketplace, real-time qualification, and e-sign inside the proposal flow
Roofing ✓
Estimating Software ×
Legacy CRM ×
Lead-Gen Widget !
Professional branded proposals
Fully customizable and dynamic – not a static PDF
Roofing ✓
Estimating Software ✓
Legacy CRM !
Lead-Gen Widget !
Full-suite CRM & ops management integration
Open API and 70+ integrations connect Solo to ServiceTitan, JobNimbus, and other ops platforms
Roofing ✓
Estimating Software ✓
Legacy CRM ✓
Lead-Gen Widget ×

How does Roofing Studio compare to other roofing sales software?
While most roofing sales software only handles a single piece of the deal, Roofing Studio provides a complete framework that standardizes proposals, add-ons, and financing into one on-brand, in-home experience.
Can this platform help me increase my roofing revenue?
Yes, Roofing Studio is designed to grow your roofing revenue by helping every rep sell like a top performer, which naturally leads to higher win rates and stronger margins. The system also includes a built-in cross-sell engine that makes it easy for reps to add high-margin upsells to every deal.
How does Roofing Studio help move roofing jobs from estimate to install?
To keep roofing jobs moving fast, Roofing Studio syncs accurate design data and signed contracts directly with your operations team. This “done in one” approach removes the friction after the sale, so your team doesn’t waste time fixing manual errors or chasing down missing signatures.
Why do roofing contractors choose Roofing Studio over other tools?
Roofing contractors need a repeatable, on-demand sales process that can help their business expand. Solo offers the control needed for a consistent sales standard, regardless of how many reps you have in the field.