A compelling pitch sparks interest—but a flawed proposal can stop a deal in its tracks. In solar sales, clarity, precision, and professionalism aren’t just best

Learn how to address common homeowner concerns about roof damage and guide them through the solar installation process with confidence. Explore effective reassurance strategies, common

The solar industry is evolving fast. From changing homeowner expectations to new policy incentives, sales reps need to adapt and stay ahead of industry trends.

Learn how to collect compelling case studies that build trust and drive sales. Understand the difference between testimonials and case studies, when and how to

Learn how a slower, trust-first sales approach can lead to higher close rates, fewer cancellations, and more satisfied customers. Explore the benefits of pacing, multi-touch

The opportunity to switch to solar is exciting, but understanding the logistics can be overwhelming for homeowners. Technical aspects like net metering, offset, and system

Learn how active listening and tailored communication can help sales teams connect with homeowners, overcome obstacles, and close more solar deals in 2025. Discover strategies,

Using Solo removes the need for additional design or proposal software in the LightReach workflow. Solo's advanced technology is helping to reduce the frequency of

From crafting compelling job descriptions to embracing diversity and trusting your gut; our HR pros explore strategies can help you build a team that drives