Sarah Armstrong
The Hidden Price of “Free” Tools: Why Design-Only Software Costs You More
Design-only platforms may look like a cost-saving solution, but solar pros are paying for them in time, mistakes, and missed opportunities. This article breaks down
Stop Selling Specs, Start Selling Confidence in 2025
Specs and features don’t close deals—confidence does. This article helps reps shift from jargon-heavy pitches to clarity-driven conversations that turn hesitation into trust.
Overcoming the Fear of a Bad Solar Experience
When a friend’s bad experience casts doubt on solar, reps need more than a rebuttal. This article helps you turn fear into clarity and stories
Tackling Objections: “I’m Worried About My HOA”
When a homeowner brings up their HOA, they’re often expecting a headache. Here’s how top reps turn that hesitation into clarity, support—and confident next steps

The Solar Industry Is Growing, and So Is the Scrutiny
As solar adoption surges, the industry is being held to a higher standard. Here's what increased regulation means for sales teams, ops crews, and homeowners—and
Becoming the Complete Marketplace for Residential Solar
As the solar market matures, sellers, installers, and financial partners need more than just point solutions—they need a single source of truth. Here’s how Solo

5 Sales Tactics That Could Get You Flagged in 2025
Solar sales are under more scrutiny than ever. Learn the 5 compliance risks that could stall deals—and how to audit your process to stay ahead

Tackling Objections: Suggesting Solar to Homeowners Planning to Move.
When homeowners say they’re planning to move, it can feel like a non-starter. They may worry that solar will take too long to “pay off”
How Solar Reps Are Rebuilding Trust and Resetting the Industry’s Reputation
The solar industry is undergoing a reputation overhaul—and today’s best reps are leading the charge. Here’s how transparency, smarter tools, and integrity drive the future