Sales Strategies
Proven techniques and approaches to help solar sales professionals close more deals and handle objections effectively.
How to Talk to Homeowners After the BBB Tax Credit Changes
H.R.1 ends the 30% solar tax credit for leased and TPO systems after 2025—no phase-down, no delay. This guide helps solar sales teams navigate urgent
Stop Selling Specs, Start Selling Confidence in 2025
Specs and features don’t close deals—confidence does. This article helps reps shift from jargon-heavy pitches to clarity-driven conversations that turn hesitation into trust.
Overcoming the Fear of a Bad Solar Experience
When a friend’s bad experience casts doubt on solar, reps need more than a rebuttal. This article helps you turn fear into clarity and stories
Tackling Objections: “I’m Worried About My HOA”
When a homeowner brings up their HOA, they’re often expecting a headache. Here’s how top reps turn that hesitation into clarity, support—and confident next steps

5 Sales Tactics That Could Get You Flagged in 2025
Solar sales are under more scrutiny than ever. Learn the 5 compliance risks that could stall deals—and how to audit your process to stay ahead

Tackling Objections: Suggesting Solar to Homeowners Planning to Move.
When homeowners say they’re planning to move, it can feel like a non-starter. They may worry that solar will take too long to “pay off”

Your Proposals Are Costing You Sales (Here’s Why)
A compelling pitch sparks interest—but a flawed proposal can stop a deal in its tracks. In solar sales, clarity, precision, and professionalism aren’t just best

15 Questions Every Solar Rep Should Ask Homeowners — And What to Listen For
These must-ask questions will help you qualify leads, uncover objections, and guide homeowners to a confident "yes."

The Popular Solar Selling Tactic You Might Be Ignoring
Learn how a slower, trust-first sales approach can lead to higher close rates, fewer cancellations, and more satisfied customers. Explore the benefits of pacing, multi-touch