Market Insights and Trends
Analysis of industry shifts, policy changes, and emerging technologies shaping the future of solar sales.

September 2025 Solar Market Snapshot: Residential Trends, Policy Updates, and Q4 Outlook
The U.S. residential solar market is tightening in 2025, but Q4 demand is surging as the Section 25D tax credit deadline nears. Storage has become

Solo at RE+ 2025: What We Shared and What’s Ahead
RE+ 2025 in Las Vegas was a milestone for Solo and the residential solar industry. Over three packed days, our

Battery Storage in 2025: Why Homeowners Want It—and How to Sell Smarter
Battery storage isn’t just an add-on anymore—it’s becoming a standard part of solar. In 2025, homeowners want storage for backup, bill control, and peace of

Why TPO Partnerships Matter More Than Ever After 25D
With the 25D credit gone, third-party ownership (TPO) is quickly becoming the backbone of residential solar. Here’s why strong TPO partnerships matter more than ever.
10 Things Smart Solar Contractors Are Doing Differently After the Big Beautiful Bill
The Big Beautiful Bill shook up solar incentives, but top contractors are still closing deals. These 10 proven residential solar strategies are helping teams win
2025 Solar Incentives at Risk Under OBBB Bill.
The “One Big Beautiful Bill (or OBBB) is a budget package that could reshape the solar industry, unfortunately, not for

H.R. 1 and the 30% Solar Tax Credit: What Solar Teams Need to Know Before 2026
As H.R. 1 reshapes federal solar incentives, third-party ownership (TPO) is stepping into a new spotlight. Here’s why TPO still matters—and how smart solar teams

BBB 2025: What the Latest Updates Mean for Solar Tax Credits & Install Timelines
The OBBB bill passed the House—and it could sunset the Residential ITC, restrict commercial credits, and shrink solar incentive timelines. We break down what’s in

The Solar Industry Is Growing, and So Is the Scrutiny
As solar adoption surges, the industry is being held to a higher standard. Here's what increased regulation means for sales teams, ops crews, and homeowners—and