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Market Insights and Trends

Analysis of industry shifts, policy changes, and emerging technologies shaping the future of solar sales.

Market Insights and Trends

2025 Solar Incentives at Risk Under OBBB Bill. 

The “One Big Beautiful Bill (or OBBB) is a budget package that could reshape the solar industry, unfortunately, not for

Market Insights and Trends

H.R. 1 and the 30% Solar Tax Credit: What Solar Teams Need to Know Before 2026

As H.R. 1 reshapes federal solar incentives, third-party ownership (TPO) is stepping into a new spotlight. Here’s why TPO still matters—and how smart solar teams

Image of the Capitol building next to a house with solar panels
Market Insights and Trends

BBB 2025: What the Latest Updates Mean for Solar Tax Credits & Install Timelines

The OBBB bill passed the House—and it could sunset the Residential ITC, restrict commercial credits, and shrink solar incentive timelines. We break down what’s in

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Market Insights and Trends

The Solar Industry Is Growing, and So Is the Scrutiny

As solar adoption surges, the industry is being held to a higher standard. Here's what increased regulation means for sales teams, ops crews, and homeowners—and

Bad pitch check list
Market Insights and Trends

5 Sales Tactics That Could Get You Flagged in 2025

Solar sales are under more scrutiny than ever. Learn the 5 compliance risks that could stall deals—and how to audit your process to stay ahead

Market Insights and Trends

Solo’s production data is now accepted by Energy Trust of Oregon

Solo, the solar industry's leading sales enablement platform, is proud to announce official approval by Energy Trust of Oregon for use in its residential solar

Market Insights and Trends

How Solar Reps Are Rebuilding Trust and Resetting the Industry’s Reputation

The solar industry is undergoing a reputation overhaul—and today’s best reps are leading the charge. Here’s how transparency, smarter tools, and integrity drive the future

Market Insights and Trends

Stay Ahead or Fall Behind: The 2025 Solar Sales Playbook

The solar industry is evolving fast. From changing homeowner expectations to new policy incentives, sales reps need to adapt and stay ahead of industry trends.