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Market Insights and Trends

Analysis of industry shifts, policy changes, and emerging technologies shaping the future of solar sales.

Market Insights and Trends

September 2025 Solar Market Snapshot: Residential Trends, Policy Updates, and Q4 Outlook

The U.S. residential solar market is tightening in 2025, but Q4 demand is surging as the Section 25D tax credit deadline nears. Storage has become

Market Insights and Trends

Solo at RE+ 2025: What We Shared and What’s Ahead

RE+ 2025 in Las Vegas was a milestone for Solo and the residential solar industry. Over three packed days, our

Market Insights and Trends

Battery Storage in 2025: Why Homeowners Want It—and How to Sell Smarter

Battery storage isn’t just an add-on anymore—it’s becoming a standard part of solar. In 2025, homeowners want storage for backup, bill control, and peace of

Market Insights and Trends

Why TPO Partnerships Matter More Than Ever After 25D

With the 25D credit gone, third-party ownership (TPO) is quickly becoming the backbone of residential solar. Here’s why strong TPO partnerships matter more than ever.

Market Insights and Trends

10 Things Smart Solar Contractors Are Doing Differently After the Big Beautiful Bill

The Big Beautiful Bill shook up solar incentives, but top contractors are still closing deals. These 10 proven residential solar strategies are helping teams win

Market Insights and Trends

2025 Solar Incentives at Risk Under OBBB Bill. 

The “One Big Beautiful Bill (or OBBB) is a budget package that could reshape the solar industry, unfortunately, not for

Market Insights and Trends

H.R. 1 and the 30% Solar Tax Credit: What Solar Teams Need to Know Before 2026

As H.R. 1 reshapes federal solar incentives, third-party ownership (TPO) is stepping into a new spotlight. Here’s why TPO still matters—and how smart solar teams

Image of the Capitol building next to a house with solar panels
Market Insights and Trends

BBB 2025: What the Latest Updates Mean for Solar Tax Credits & Install Timelines

The OBBB bill passed the House—and it could sunset the Residential ITC, restrict commercial credits, and shrink solar incentive timelines. We break down what’s in

Magnifying glass enlarging solar details
Market Insights and Trends

The Solar Industry Is Growing, and So Is the Scrutiny

As solar adoption surges, the industry is being held to a higher standard. Here's what increased regulation means for sales teams, ops crews, and homeowners—and