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Sarah Armstrong
Your Proposals Are Costing You Sales (Here’s Why)
A compelling pitch sparks interest—but a flawed proposal can stop a deal in its tracks. In solar sales, clarity, precision, and professionalism aren’t just best
Tackling Objections: “We’re Concerned About Roof Damage”
Learn how to address common homeowner concerns about roof damage and guide them through the solar installation process with confidence. Explore effective reassurance strategies, common
How to Get Solar Case Studies from Customers (and Use Them to Close More Sales)
Learn how to collect compelling case studies that build trust and drive sales. Understand the difference between testimonials and case studies, when and how to
The Popular Solar Selling Tactic You Might Be Ignoring
Learn how a slower, trust-first sales approach can lead to higher close rates, fewer cancellations, and more satisfied customers. Explore the benefits of pacing, multi-touch
Mastering Simplicity in Solar Sales: Convert More with Less Confusion
The opportunity to switch to solar is exciting, but understanding the logistics can be overwhelming for homeowners. Technical aspects like net metering, offset, and system
The Power of Active Listening: Unlocking Solar Sales Opportunities
Learn how active listening and tailored communication can help sales teams connect with homeowners, overcome obstacles, and close more solar deals in 2025. Discover strategies,