Post-ITC Solar Sales: 5 Conversations That Close More Homeowners

As the 25D tax credit winds down, solar selling looks different. Homeowners are more informed and focused on long-term value than ever. Post-ITC success now

How Lenders Are Redefining Solar Financing for 2026

Solar lenders are rewriting the rules for 2026. Loan terms are tightening, credit standards are shifting, and data accuracy is becoming the new key to

September 2025 Solar Market Snapshot: Residential Trends, Policy Updates, and Q4 Outlook

The U.S. residential solar market is tightening in 2025, but Q4 demand is surging as the Section 25D tax credit deadline nears. Storage has become

Solo at RE+ 2025: What We Shared and What’s Ahead

RE+ 2025 in Las Vegas was a milestone for Solo and the residential solar industry. Over three packed days, our

Battery Storage in 2025: Why Homeowners Want It—and How to Sell Smarter

Battery storage isn’t just an add-on anymore—it’s becoming a standard part of solar. In 2025, homeowners want storage for backup, bill control, and peace of

10 Things Smart Solar Contractors Are Doing Differently After the Big Beautiful Bill

The Big Beautiful Bill shook up solar incentives, but top contractors are still closing deals. These 10 proven residential solar strategies are helping teams win