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Sales Process Optimization

Your Proposals Are Costing You Sales (Here’s Why)
A compelling pitch sparks interest—but a flawed proposal can stop a deal in its tracks. In solar sales, clarity, precision, and professionalism aren’t just best
Tackling Objections: “We’re Concerned About Roof Damage”
Learn how to address common homeowner concerns about roof damage and guide them through the solar installation process with confidence. Explore effective reassurance strategies, common

15 Questions Every Solar Rep Should Ask Homeowners — And What to Listen For
These must-ask questions will help you qualify leads, uncover objections, and guide homeowners to a confident "yes."
How to Get Solar Case Studies from Customers (and Use Them to Close More Sales)
Learn how to collect compelling case studies that build trust and drive sales. Understand the difference between testimonials and case studies, when and how to

Beyond the Resume: HR tips to recruit and land top talent during any economy
From crafting compelling job descriptions to embracing diversity and trusting your gut; our HR pros explore strategies can help you build a team that drives