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Sales Process Optimization

15 Questions Every Solar Rep Should Ask Homeowners — And What to Listen For
These must-ask questions will help you qualify leads, uncover objections, and guide homeowners to a confident "yes."
How to Get Case Studies from Customers: A Guide for Solar Sales & Marketing
Learn how to collect compelling case studies that build trust and drive sales. Understand the difference between testimonials and case studies, when and how to

Beyond the Resume: HR tips to recruit and land top talent during any economy
From crafting compelling job descriptions to embracing diversity and trusting your gut; our HR pros explore strategies can help you build a team that drives