Sheri Otto

October 2025 Solar Market Report: Trends, Policy Updates, and What’s Next
Rising loan rates, tighter credit approvals, and state policy shifts are driving a nationwide push toward storage and TPO. Here’s what changed in October and

How Lenders Are Redefining Solar Financing for 2026
Solar lenders are rewriting the rules for 2026. Loan terms are tightening, credit standards are shifting, and data accuracy is becoming the new key to

Communicate the Real Value of Solar: Savings, Stability, and Sustainability
Homeowners don’t just buy panels, they buy peace of mind, savings, and a sense of control. The most successful solar teams know how to connect

Fix These 3 Common Solar Sales Roadblocks to Move Projects Forward
Facing slowdowns in your residential solar workflow? This article breaks down three common bottlenecks and how top teams overcome them with better tools, compliant processes,

September 2025 Solar Market Snapshot: Residential Trends, Policy Updates, and Q4 Outlook
The U.S. residential solar market is tightening in 2025, but Q4 demand is surging as the Section 25D tax credit deadline nears. Storage has become

Mastering Solar Permitting and Utility Requirements: Why Local Expertise Matters
Local knowledge is what separates good solar teams from great ones. When you understand AHJ and utility rules, you deliver projects without surprises, build trust

Solar Service Plans: Adding Value Beyond Installation and Customer Support
Solar service plans are becoming one of the smartest ways for solar contractors to build stronger customer relationships, create recurring revenue, and stand out in

Solo at RE+ 2025: What We Shared and What’s Ahead
RE+ 2025 in Las Vegas was a milestone for Solo and the residential solar industry. Over three packed days, our

Battery Storage in 2025: Why Homeowners Want It—and How to Sell Smarter
Battery storage isn’t just an add-on anymore—it’s becoming a standard part of solar. In 2025, homeowners want storage for backup, bill control, and peace of
