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Sheri Otto

The New Era of Solar Design: Faster, More Accurate Proposals Without Losing Control

Busy season is coming. By March, the phones start ringing more. Appointments fill up. The reps who spent winter months

December 2025 Solar Market Report: The Post-25D Reality Sets In

The December 2025 solar market marks the end of the 25D era. Higher loan rates, third-party ownership, storage growth, and new compliance rules are reshaping

Dealers Are Expanding Beyond Just Offering Solar in 2026

Dealers are expanding beyond solar in 2026 as storage, HVAC, and smart home upgrades become part of the modern home energy sale. Here’s what’s driving

The New Standard for Solar Design: In-House Tools Plus Expert Support

Solar teams are juggling shifting incentives and unpredictable project complexity. Combining in-house design tools with expert-managed services creates a faster, more flexible, more reliable proposal

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November 2025 Solar Market Report: Everything You Need to Know

The residential solar market saw a brief lift this fall before momentum began to level off. We break down relevant trends for Q4 and how

A twilight aerial view of a suburban neighborhood with warm lights glowing from the windows of homes. Several rooftops feature subtle solar panels, and the scene feels calm, safe, and inviting under the soft blue evening sky.

The Best Way to Sell Battery Storage: Stand Out and Close More Deals in 2026

Battery storage is becoming standard, which means homeowners need clearer explanations and reps need sharper tools. This guide shows you how to position storage as

Homeowner conversations - blog post

Post-ITC Solar Sales: 5 Conversations That Close More Homeowners

As the 25D tax credit winds down, solar selling looks different. Homeowners are more informed and focused on long-term value than ever. Post-ITC success now

October 2025 Solar Market Report: Trends, Policy Updates, and What’s Next

Rising loan rates, tighter credit approvals, and state policy shifts are driving a nationwide push toward storage and TPO. Here’s what changed in October and

How Lenders Are Redefining Solar Financing for 2026

Solar lenders are rewriting the rules for 2026. Loan terms are tightening, credit standards are shifting, and data accuracy is becoming the new key to