Sheri Otto

The New Era of Solar Design: Faster, More Accurate Proposals Without Losing Control
Busy season is coming. By March, the phones start ringing more. Appointments fill up. The reps who spent winter months

December 2025 Solar Market Report: The Post-25D Reality Sets In
The December 2025 solar market marks the end of the 25D era. Higher loan rates, third-party ownership, storage growth, and new compliance rules are reshaping

Dealers Are Expanding Beyond Just Offering Solar in 2026
Dealers are expanding beyond solar in 2026 as storage, HVAC, and smart home upgrades become part of the modern home energy sale. Here’s what’s driving
The New Standard for Solar Design: In-House Tools Plus Expert Support
Solar teams are juggling shifting incentives and unpredictable project complexity. Combining in-house design tools with expert-managed services creates a faster, more flexible, more reliable proposal

November 2025 Solar Market Report: Everything You Need to Know
The residential solar market saw a brief lift this fall before momentum began to level off. We break down relevant trends for Q4 and how

The Best Way to Sell Battery Storage: Stand Out and Close More Deals in 2026
Battery storage is becoming standard, which means homeowners need clearer explanations and reps need sharper tools. This guide shows you how to position storage as

Post-ITC Solar Sales: 5 Conversations That Close More Homeowners
As the 25D tax credit winds down, solar selling looks different. Homeowners are more informed and focused on long-term value than ever. Post-ITC success now

October 2025 Solar Market Report: Trends, Policy Updates, and What’s Next
Rising loan rates, tighter credit approvals, and state policy shifts are driving a nationwide push toward storage and TPO. Here’s what changed in October and

How Lenders Are Redefining Solar Financing for 2026
Solar lenders are rewriting the rules for 2026. Loan terms are tightening, credit standards are shifting, and data accuracy is becoming the new key to
