WEBINAR: Learn How to Fix the Gaps That Cause Lender Rejections — Watch the Replay

Sheri Otto

Communicate the Real Value of Solar: Savings, Stability, and Sustainability

Homeowners don’t just buy panels, they buy peace of mind, savings, and a sense of control. The most successful solar teams know how to connect

Panels on houses at sunset - social

Fix These 3 Common Solar Sales Roadblocks to Move Projects Forward

Facing slowdowns in your residential solar workflow? This article breaks down three common bottlenecks and how top teams overcome them with better tools, compliant processes,

September 2025 Solar Market Snapshot: Residential Trends, Policy Updates, and Q4 Outlook

The U.S. residential solar market is tightening in 2025, but Q4 demand is surging as the Section 25D tax credit deadline nears. Storage has become

Mastering Solar Permitting and Utility Requirements: Why Local Expertise Matters

Local knowledge is what separates good solar teams from great ones. When you understand AHJ and utility rules, you deliver projects without surprises, build trust

Solar Service Plans: Adding Value Beyond Installation and Customer Support

Solar service plans are becoming one of the smartest ways for solar contractors to build stronger customer relationships, create recurring revenue, and stand out in

Solo at RE+ 2025: What We Shared and What’s Ahead

RE+ 2025 in Las Vegas was a milestone for Solo and the residential solar industry. Over three packed days, our

Battery Storage in 2025: Why Homeowners Want It—and How to Sell Smarter

Battery storage isn’t just an add-on anymore—it’s becoming a standard part of solar. In 2025, homeowners want storage for backup, bill control, and peace of

Homeowner Education Is Your Sales Team’s Solar Superpower

High-pressure solar sales are out. Trust is in. The strongest deals start with educating homeowners—help your team build credibility, close more deals, and create lasting

Why TPO Partnerships Matter More Than Ever After 25D

With the 25D credit gone, third-party ownership (TPO) is quickly becoming the backbone of residential solar. Here’s why strong TPO partnerships matter more than ever.