THE SOLAR CEO’S PLAYBOOK

2025 Guide to Selling Solar

Discover the critical metrics that drive solar sales success. Download and transform your solar sales strategy today!

Our guide is meant to empower leaders to:

• Learn how to build trust-first sales strategies that improve close rates and reduce homeowner hesitation in an evolving solar market.
• Get insights into financing trends and new loan structures that make solar more affordable and appealing to homeowners.
• See the power of multi-touch closing techniques and how consistent follow-ups can turn hesitant leads into loyal customers.